Fair Trade Lebanon accompanies producers and supports them in upgrading their products to help them meet local and international sales standards. Frequently, as a second step, Fair Trade Lebanon seeks for their products new market opportunities by raising awareness among potential clients for the local Lebanese agricultural context and the challenges faced by small rural producers. These two areas of work - improving the quality of products on the one hand and seeking new markets on the other - are part of Fair Trade Lebanon's mission to accompany producers in finding outlets for their products. Either locally in their own region, or nationally in a network of urban grocery stores and supermarkets, or internationally through export to fair trade networks.