Promoting Fair Trade on MTV channel

14-12-2014

M. Philippe Adaimy, co-founder of Fair Trade Lebanon discusses the concept of Fair Trade and the activities of Fair Trade Lebanon in an interview with TV host M.Tarek Matta in "Public Segment", on MTV channel.

Fair Trade Lebanon is a link between disadvantaged local producers and foreign markets. Following Fair Trade Lebanon's TEQ certification (Transparency, Ethics, Quality), partner local producers and food-processing cooperatives are able to reach a high level of quality production, labeling, marketing and thus, meet the required standards for export or local sales (in supermarkets, events, catering services, and more).

Watch video here.